Wednesday, November 16, 2011

Small Business Plan

Have you ever had a little voice from deep inside whisper to you "THIS is what you should be doing?"
I've had a little voice for about seven years now that tells me I should open up a Gluten-Free bakery.
This voice has come to me when I was switching schools, switching careers, afternoons spent playing with Oliver while at the same time wondering how I can help financially contribute to my family.  People over the years have complimented my baking (my almond butter chocolate chip cookies are what is requested when I ask what I can bring to parties) and when they discover that everything is gluten-free they act shocked.  "No kidding!  I would never have known!" I am not sure what they expect gluten-free foods to taste like, but clearly they don't expect them to be "good."

I have often lamented my lack of options at coffee shops and cafes.  Just wanting a snack when we are out for a walk can be quite an ordeal.  I would love to have a place where families can bring their kids and know that the kitchen is committed to keeping their kids safe and that everyone can have something to eat.  I figure, why stop at just gluten?  Why not have a place that is free of the most common food triggers: gluten, dairy, nuts, soy, shellfish (easy enough).  Eggs is going to be a tough one to avoid, but I can make it happen!  When I daydream about my bakery I picture a black and white tile or old hardwood floors with pale yellow walls and old diner lights.  My bakery is located on Monroe St. in Madison.  It's central to all sides of town, good parking and good foot traffic. I not only sell in my store and handle large orders but I also supply Whole Foods Market with some nice, local options for baked goodies. A girl can dream...

Today I baked some Snickerdoodles (cinnamon-sugar cookies) for our neighbors who lend us their vacuum cleaner.  She couldn't believe I had made them with Chickpea flour and was very excited about their taste/texture.  Unbeknownst to me, she shared them with several students an staff members.   I had two students and one teacher come up to me at lunch asking if they could buy more from me.  If that wasn't a light bulb moment, I am going to need to be knocked out my a huge sack of gluten-free flour to get the message!  I get it, little voice!  I hear you! So now, I am going to go price out a couple of recipes and see if I can't drum up some interest in selling some baked goods.  It will be simple enough to do here; a man sells loaves of bread door to door and is hugely popular.  I figure a couple of emails, one day of free samples and I should be able to get a nice little side business going running out of the school's quad.  We will see how it goes and perhaps I can continue this venture when we return to the states. Seeing as how I know nothing about owning a small business, if I want to expand and actually have a brick and mortar location, I am going to have to take some classes and become far more knowledgable about everything involved.

I realize this post has nothing to do about India.  I am simply writing this to get some good energy going.  But having this idea "out there" finally (as in, not just Andy) means I can start to network and get some support.  I can't stop now either, knowing I am going to be "checked" up on.  Wish me luck! xo

2 comments:

  1. May I please be your business partner? You are amazing, my friend!

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  2. What a team we would make! Let's do it! xo

    ReplyDelete